NO-AD is an anti-consumerism project organised by the artist Vermibus.
The goal of the project is to reduce the impact of advertisement citizens are exposed to, by removing the advertisment.
It is based on the project “Buy Nothing Day”, founded by the artist Ted Dave, in which participants abstain from buying anything during 24 hours.
Vermibus goes a step backwards in the consumption process. He reduces the advertisement impact by releasing the space intended to display it and leaving it empty.